People are more likely to [[recommend]] things that give them [[surprise]] in a short [[time]] frame. The surprise does not translate into ongoing [[talk]] about the thing, though.
A specific association between things makes it more likely that people will make [[choices]] with that [[association]] in [[mind]]. Establish a [[relationship]] between something wanted and something people will [[see]], [[smell]], [[hear]], or [[touch]].
Things that are said in [[small]][[talk]] last for a [[long]][[time]], where things that [[surprise]] are said in other kinds of talk that last for a short time.
In [[small]][[talk]], people say whatever is on their [[mind]]. Whatever is on their mind is often from something around them in the [[place]] they are in.
What is going on around them? How can it tie to a [[product]] or [[service]] of ours?
What is a part of what [[people]] in this [[group]] do in every [[place]] they go to? Including those parts in your [[story]] will make that story more relatable.
Is the [[message]] tied to a [[context]] that includes a part of any place a person might be in every day?
What is something this [[group]] does every day? How can this [[product]] or [[service]] be associated with that one thing?
Friday, 06/02/2023
** 09:42
Our innovation budget can’t include a new programming language. Use a modern subset of javascript and typescript. Maps, folds. Keep the concrete syntax and semantics; this is a ‘dialect’. The toolkit should be as easy as possible for web developers and app developers to use. This means we need javascript.
** 09:48
All in on Rust and Zig.
** 14:50
Snapchat filters are so fun for everyone to use and see. Never fails to whip one out in a tough internal meeting to brighten up everyone in the room. What a brilliant use of AI tools.
Just reading the introduction at the moment, but sounds like it’ll be fascinating. Systems theory and Marxism. At the end of [[YXM830]] systems theory was a direction I was interested to explore further in relation to ecosocialist ICT. It’s mentioned briefly in [[Digitalization and the Anthropocene]], though not specifically ecosocialist, and only [[leverage points]], not a systems theory analysis in particular.